As Marketing Director Benelux, you will be responsible for developing and executing the marketing strategy and launch plans for the portfolio across the Benelux.
You will translate international strategies into a strong local approach tailored to the specific characteristics of the Benelux market, combining strategic insight with a clear focus on execution and results.
You will lead the Marketing Team and work closely with Sales, Medical Affairs and other functions within the local organisation, while acting as a link with European and global teams.
As a member of the Leadership Team, you will also contribute actively to the organisation’s continued growth and development.
Key responsibilities:
- Lead the Marketing Team and ensure effective implementation of marketing strategies and plans across the Brand Team.
- Develop and implement the Benelux marketing strategy and launch plans in collaboration with the Global and EU&I teams.
- Lead product launches and develop clear launch plans that reflect the specific requirements of the Benelux market while remaining aligned with the global strategy.
- Use a targeted mix of channels to maximise the impact and success of product launches.
- Define clear KPIs for key marketing activities and closely monitor performance and execution.
- Ensure strong cross-functional collaboration with Medical Affairs, Sales and other relevant functions at affiliate level and at the international headquarters.
- Build lasting professional relationships with relevant external stakeholders and key opinion leaders (KOLs).
- As an active member of the Leadership Team, contribute to the further growth and development of the Benelux organisation.
- Build, lead and develop a high-performing Marketing Team, with direct responsibility for the Brand Manager.
- Work with local and global Quality Assurance and Pharmacovigilance functions to ensure compliance with relevant Benelux requirements.
- Work alongside the General Manager to ensure that relevant GxP-related activities are carried out in accordance with global policies and local requirements.