Digital Engagement Specialist

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  • Freelance
  • Pharma/biotech
  • Digital Engagement Specialist

Are you a freelance digital marketer with experience in the pharmaceutical or healthcare sector?

Do you have a passion for omnichannel marketing and strong skills in data analysis and digital strategy? Then we have an exciting opportunity for you!

Novellas Healthcare is looking for a freelance Digital Engagement Specialist to temporarily support the digital marketing team in Belgium and Luxembourg for an international pharmaceutical company.

Assignment duration: Early September 2025 to mid-March 2026.

Vacancy information

🔮 Your future role

You will be responsible for managing and optimizing digital engagement initiatives across Belgium and Luxembourg. Working closely with cross-functional teams, you will help shape the digital strategy, optimize campaigns, and support data-driven decision-making.

✨ Key responsibilities

1. Digital Innovation & Strategy

  • Act as the digital expert within brand teams to strengthen marketing initiatives
  • Support marketing teams in the development and execution of digital campaigns
  • Promote innovation by implementing new digital practices and solutions
  • Foster a digital mindset within the organization
  • Coordinate with the external omnichannel support center to ensure seamless campaign execution

2. Data & Analytics

  • Monitor and analyze engagement metrics and KPIs
  • Ensure accurate data tracking and dashboard management across the Benelux region
  • Guide teams in interpreting data and using it to inform decisions

3. Omnichannel Collaboration

  • Work with marketing teams to effectively leverage digital channels
  • Organize cross-functional training and coaching on digital skills

4. Website Strategy

  • Develop and execute a high-performing website strategy
  • Optimize user experience, conversion rates, and web traffic
  • Use modern CMS platforms and integrate marketing technologies

5. Campaign Automation

  • Strategically implement marketing automation flows
  • Design and execute automated customer campaigns

6. AI in Marketing

  • Support the rollout of AI initiatives within the team
  • Lead tailored AI workshops and training sessions
  • Identify opportunities to apply AI-driven solutions in marketing and operations

Requirements information

🤳 Your professional selfie

  • Bachelor’s degree or at least 5 years of experience in digital marketing, data analytics, or a related field
  • Experience with CMS platforms (e.g., Adobe Experience Manager) and UX best practices
  • Strong knowledge of omnichannel marketing and automation tools
  • Familiarity with AI technologies and experience in leading training is a plus
  • Excellent analytical and project management skills
  • Proactive, independent, and well-organized
  • Strong communication skills with the ability to engage and support non-digital teams in digital transformation
  • Experience collaborating with external creative or media agencies
  • Fluent in English (Dutch and/or French is a plus)
  • Experience in the pharmaceutical or healthcare industry is a strong asset

What do we offer

🎁 What’s in It for you?

  • A challenging assignment at a leading international pharmaceutical company
  • Hybrid work setup (40% remote – 2 days on site in Braine-l'Alleud)
  • A key role in the company’s ongoing digital transformation
  • Support from Novellas Healthcare’s network and digital expertise

🚀 Ready to bring your digital expertise to a meaningful, people-driven industry?

Apply now and join us for this impactful mission!

Regular application

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Myriam Van Londersele

Vacancy ID: V-0750

Sr. Staffing Manager

3224560000

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