Job Description

Brand & Customer Manager (id 1850)

Belgium Pharmaceuticals Employee
Posted by Leen Cleymans on 04/05/2021

A Specialty Care Brand & Customer Manager to further build the company’s N° 1 brand and prepare a launch, is what we are looking for for a global, R&D driven pharma company with a great portfolio in onco, gastroenterology, neuro and rare diseases. Are you the experienced marketeer with a strategic mindset and a high customer and patient focus? Interested in using your talents to support the drive to remain the market leader? Don’t hesitate to apply !

MISSION:

Drive deep understanding of what motivates patients and the HCPs that care for them, including what could cause them to choose the company’s products over competitors, acting on this through the delivery and implementation of an integrated brand plan, with considerations to the current market access conditions and challenges

Embed a high customer focus within the Business Unit team by spending a significant amount of time with customers and placing the customer at the center of every business decision

 

KEY RESPONSIBILITIES:

Business Strategy & Management

Leading the development and implementation of the Strategic Marketing Plan in line with the Brand Strategy to maximize brand performance;

The successful achievement of tactical objectives and milestones outlined within the Strategic Marketing Plan including but not limited to:

- Development and implementation of promotional materials

- Implement multi-channel solutions including digital, mailings & newsletter, media & PR activities for all customers line with the strategic plan and compliance

- Create programs and tactics customized to different customer groups including HCPs, patients, patient associations and media

- Strategic and tactical lead of the company´s congress activities

- Development and implementation of relevant patient support services in line with strategic planning

Has a strong understanding of the local market and closely monitors environmental changes and competitor activities in order to be able to fine tune planned tactics;

Identifies actions to strengthen product positioning and to maximize brand performance.

Directing generation and analysis of data to seek out opportunities to support recommendations for strategic direction based on demand and market dynamics;

Leading the business development process; coaches and monitors internal and external progress; leads external suppliers; drives the integrated life cycle plan

Achieving the above through effective liaising, networking and working relationships with the  Market Access Team, Brand Team, Medical Department, KAM’s, Commercial Excellence and other relevant outsource agencies;

Utilizing new market research approaches with business partners to assess business risks and opportunities. Proactively identifying brand opportunities and issues that require analysis of Business Information to create new approaches or new market opportunities.

 

Financial Management

Leading and taking ownership for key financial tasks for the brand including the development of annual budgets, operating plan, market sales forecasts, quarterly updates, etc.

Effective budget control and resource management within predefined project budgets;

 

Communication

Developing and maintaining strong, effective and constructive team relationships and KOL networks by taking a leadership role in the communication and liaison between all pertinent external customers;

Identifying and raising relevant issues, and proposing potential solutions, through the appropriate internal and external channels;

Achieving best-in-class customer focus with significant dedicated time for regular interactions with customers

Implementation of multi-channel innovative communication approaches to customers

 

KEY CAPABILITIES & PERSONALITY:

  • Experience as marketeer in pure Specialty care domain of min 3 years
  • Advanced Strategic skills & data driven decisions
  • From strategy to implementation
  • Digital skills / CRM agility
  • Engagement skills with HCP’s (experience as rep/KAM is an important asset)
  • Launch experience is an extra asset
  • Understanding of the Belgian IBD market is an asset
  • Business acumen and ability to understand and actively contribute to the management of a P&L
  • Willingness to spend high amount of time with customers
  • Analytical, converts information into insights
  • Business acumen and entrepreneurship to develop a commercially robust plan
  • Innovative, develops new ways of working
  • Strong communicator with the ability to engage both external and internal customers
  • Builds a collaborative network of relationships with people in a variety of functions, roles and locations and leverages formal and informal networks to accomplish the ambitious goals
  • Learning mindset, hard worker
  • Personal drive to follow-through plan and excel
  • Team player and ability to work in team

 

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