🔮 Your future role
As Brand Manager Benelux, you will be responsible for the marketing strategy and commercial development of the tube feeding portfolio.
You will work in a highly regulated market where marketing activities are closely aligned with medical and regulatory teams. You will develop and implement marketing initiatives targeting healthcare professionals and healthcare organisations.
You will collaborate with various internal teams such as Medical Affairs, Regulatory, Multichannel Engagement and Customer Excellence to deploy campaigns and communications.
The role combines strategic marketing with operational project coordination and requires a strong sense of autonomy and entrepreneurship.
✨ Responsibilities
Marketing & Brand Strategy
- Develop and implement the marketing strategy for the tube feeding portfolio
- Manage product positioning and value proposition within a regulated market
- Analyse market dynamics and competitive landscape
Campaign Management
- Develop and implement marketing campaigns targeting healthcare professionals
- Collaborate with internal teams on multichannel engagement initiatives
- Develop marketing materials and communications in line with regulatory requirements
Stakeholder Management
- Collaborate with Medical Affairs, Regulatory and commercial teams
- Coordinate marketing activities across the Benelux region
- Support initiatives targeting hospitals, healthcare institutions and pharmaceutical channels
Project Management
- Coordinate product launches, innovations and portfolio updates
- Manage multiple marketing projects simultaneously
- Collaborate with internal and external partners
